Have the recent updates by Google scrapped your website’s ranking on the search results? There is no need to panic, because this situation is entirely reversible if you can identify the spots in your website’s design and your SEO strategy where Google has cried “Blasphemy!” You can get back all your glory in the search results by following a step-by-step recovery manoeuvre.
Take the following ten steps to recover your website’s reputation on Google’s search results:-
- Stop all the link building activities immediately. Change your attitude towards the link building strategy. Do not build links just for the sake of it. Instead, focus on improving the content of the website, and encourage natural link building.
- Offer useful information that adds value to the reader. As the readers share and discuss about your content, they eventually expose your website to a wider audience and encourage a natural link building process.
The Google’s Plus initiative is not an accident. Google’s search algorithm is focusing more on Social media presence these days. Add more informative videos to your social media page to make it more fun to watch. This is a proven technique to attract more traffic to your page. As more and more people share your posts and view your videos, Google will regard your website authentic and worthy to be ranked again in its search results.
- Choose quality websites to build links from. Make your link building activity more diversified, by using naked URLs and Brand Anchors judiciously, so that it seems more natural to Google. You can build links from high quality websites and article directories like Squidoo, HubPages, EzineArticles and many more.
- Revise your website’s structure. Check if the ads placed on your website is obstructing the user experience. Presentation of information plays a great role in the user experience of an online visitor. Redesign your website to present high quality content in a readable and consistent manner. A good user experience will guarantee you the reader’s trust, which will in turn cut down your website’s bounce rates and finally get it back into the good books of Google.
- A number of e-commerce websites have fallen prey to the waves of Panda attacks on websites with low or poor quality content. You can resuscitate your fallen e-commerce website, by thickening up its product pages with product descriptions and reviews. Also, reduce the number of pages by categorizing similar products on a single page. Panda simply hates websites with too many pages and poor content.
- Check your website for duplicate content and poorly formatted page descriptions. Revise your titles and Meta descriptions, and upload high-quality content with attractive images and videos. Make your website more engaging, so that you may earn the trust of the online visitors.
Check for spam links to your site from other websites. If you find any, ask the site owners to remove them. Remove any spam comments that you might have made to boost your website’s traffic.
- If Panda finds any external links to your website from websites it has ravaged, it will simply brand your website as one among “them”. You can use Google Webmaster Tools to identify and remove the low quality external links from the Panda’s victims that point to your website.
- If you own multiple websites, you should check each of them for any kind of links from the website that just got stripped off its search engine ranking. If you find any such links pointing to or from the affected website, remove them immediately. In this way, you can prevent the Google Panda from suspecting your other better-off websites.